P1 / PROPANE INITIATIVE
GLOBAL PROPANE - 30S SPOT “GENERATIONS”
SOUTHERN CALIFORNIA - POWER OUTAGES & ROLLING BLACKOUTS LEAVE FAMILIES SEARCHING FOR ALTERNATIVE SOLUTIONS TO KEEP THE LIGHTS ON.
SAMPLE SOCIAL MEDIA “REEL” HIGHLIGHTING PROPANE INTEGRATION INTO LIFESTYLE. BEAR HAS CHOSEN PROPANE AS A KEY ELEMENT IN HIS TRAVEL VAN BUILD.
RETHINK CLEAN ENERGY is an effort to completely rebrand our industry and reshape consumer perception. Our aim is to alter negative predispositions toward our industry.
Our team is leading a design, strategy, and marketing initiative with an expansive network. We have direct access to some of the best strategists and filmmakers in the field.
Enclosed you’ll find storyboards for two commercials, and a sample for social media partnership.
Tom Knauff and EDP were able to raise enough funding to get this campaign started, and now it’s time to open the invitation to the rest of the industry.
We’re calling on all marketers, associations, and vendors.
We hope you’ll join us.
Chris Everett
Fallbrook Propane Gas Co. / Endpoint